Generic agencies, generic results
Agencies that market every industry don't know the difference between a soft-tissue claim and a catastrophic injury case, or why a family-law lead at 11pm matters more than one at noon.
Marketing exclusively for law firms · USA & Canada
More signed cases.
Not just more clicks.
Lawyers Lift is the growth marketing agency that works only with law firms. We combine legal SEO, Google Ads, local search and intake optimization into one system, and we report on the number that matters to you: retained clients and revenue.
- Law firms only, nothing else
- One firm per practice area, per market
- You own your website, ads and data
Signed cases per month
47 ▲ 212%
Cost per signed case
$1,180 ▼ 38%Calls from Google
612 ▲ 3.1xNew qualified leadTruck accident · Dallas, TX · 2 min ago
#1 in Google Maps"divorce lawyer toronto"
- Average client ROI
- 4.2x
- Case value generated for clients
- $60M+
- Law firms served
- 140+
- Client retention rate
- 93%
The problem
Most agencies sell traffic.
Your firm needs cases.
Legal keywords are among the most expensive clicks on the internet. When an agency treats your firm like a dentist or a roofer, you pay premium prices for generic results.
Leads that slip through intake
Missed calls, slow callbacks and unanswered web forms quietly burn your budget. Prospects call the next firm on the list, and that firm signs the case.
Reports that never mention revenue
Impressions, rankings and "engagement" don't pay the rent. If your agency can't tell you your cost per signed case, it isn't measuring what matters.
What we do
One growth system, built for law firms
Every channel is connected to call tracking and your case management system, so we optimize for signed clients, not vanity metrics.
Law Firm SEO
Rank for the searches your clients actually make, like "car accident lawyer near me" or "divorce attorney Calgary." Technical SEO, practice-area pages and authority link building.
Google Ads & PPC
High-intent campaigns with tight geo-targeting, aggressive negative keywords and bidding tuned to cost per signed case, not cost per click.
Local Services Ads & Maps
Google Screened setup, Google Business Profile optimization and Map Pack rankings for every office location you serve.
AI Search Visibility
Get your firm cited when prospects ask ChatGPT, Google AI Overviews, Gemini or Perplexity for a lawyer. Structured content and entity optimization built for answer engines.
Law Firm Web Design
Fast, accessible, mobile-first websites with click-to-call, live chat, attorney bios and case results pages designed to convert visitors into consultations.
Content & Video
Practice-area guides, FAQ content and attorney video that answer real client questions, build trust before the first call and earn rankings.
Intake & Conversion
Call tracking and scoring, 24/7 chat, speed-to-lead automations and CRM integrations with tools like Clio Grow, Lawmatics and Filevine.
Reviews & Reputation
Automated review requests and response management on Google and legal directories, so your star rating works as hard as your ads.
Practice areas
Deep playbooks for every area of law
Each practice area has its own search behavior, case values and intake rhythm. We bring proven campaign structures, keyword maps and content plans for yours.
- Personal Injury
- Car & Truck Accidents
- Family & Divorce
- Criminal Defense
- DUI / DWI
- Immigration
- Estate Planning & Probate
- Employment Law
- Workers' Compensation
- Bankruptcy
- Medical Malpractice
- Business & Corporate
- Real Estate
- Social Security Disability
- Mass Torts & Class Action
- Tax Law
Market exclusivity
One firm per practice area, per market.
We never work for two firms competing for the same clients in the same city. When we take on your firm, your competitors can't hire us.
Results
Growth you can measure in signed cases
Every engagement is tracked from first click to retained client. Here's what that looks like in practice.
+212%
signed cases in 9 months
Rebuilt Google Ads around cost per signed case, launched Spanish-language campaigns and added 24/7 intake chat.
- -38% cost per case
- 3.1x calls from Google
Top 3
Google Maps for 46 keywords
Google Business Profile overhaul, a review program and neighborhood-level content across the GTA.
- 2.8x consultations
- +190 5-star reviews
5.4x
return on ad spend
Local Services Ads, bilingual landing pages and a speed-to-lead SMS flow that answers inquiries in under a minute.
- <60s lead response
- +74% booked consults
Why Lawyers Lift
A specialist partner, not a generalist vendor
| Feature | Lawyers Lift | Typical agency |
|---|---|---|
| Industry focus | Law firms only | Any business |
| Success metric | Cost per signed case | Clicks & rankings |
| Market exclusivity | One firm per area, per city | Works with your competitors |
| Intake support | Call scoring & speed-to-lead | "Not our department" |
| Account ownership | You own ads, site & data | Held hostage on exit |
| Ad rules awareness | Bar & law society rules built in | Learns on your license |
How it works
From audit to more signed cases in 90 days
-
01
Week 0
Free growth audit
We analyze your top competitors, search demand, ad spend opportunity and website, and we mystery-shop your intake line.
-
02
Weeks 1–2
Market strategy
A practice-area and city-specific plan with channel budgets, case-volume targets and a clear cost-per-case goal.
-
03
Weeks 2–6
Launch
Tracking, landing pages, campaigns and local listings go live. Paid channels typically start producing leads in the first weeks.
-
04
Ongoing
Optimize & scale
Monthly reviews of signed cases and revenue by channel. We shift budget to what's working and expand into new markets.
ROI calculator
What could better marketing be worth to your firm?
Move the sliders to match your firm. This is an illustrative estimate. Your free audit gives you real numbers for your practice area and market.
Qualified leads / mo
40Signed cases / mo
6Est. fee revenue / mo
$48,000Return on spend
4.8xEthics-aware marketing
Marketing that respects your license
Attorney advertising is regulated, and the rules differ by state and province. Our creative and copy processes are built around ABA Model Rules 7.1–7.3, state bar advertising rules and Canadian law society codes of conduct. Your firm always gets final approval before anything goes live.
- No guarantees of outcomes or misleading claims
- Required disclaimers and "Attorney Advertising" labels where applicable
- Testimonial and case-result rules followed by jurisdiction
- Privacy-conscious tracking aligned with CCPA and PIPEDA
Client stories
Trusted by firms that want to grow
"For the first time, our marketing report shows signed cases and fees, not just clicks. We know exactly what each channel is worth."
"They found that a third of our after-hours calls were going unanswered. Fixing intake alone paid for the first year."
"Our previous agency also worked for the firm down the street. Lawyers Lift's exclusivity was the reason we switched."
How much does law firm marketing cost?
It depends on your practice area and how competitive your market is. A personal injury firm in Los Angeles needs a very different budget than an estate planning firm in Halifax. Engagements include a monthly management fee plus ad spend paid directly to Google or other platforms. You'll get a clear, fixed quote after your free audit.
How long until we see results?
Google Ads and Local Services Ads can generate leads within the first few weeks of launch. SEO is a compounding investment: most firms see meaningful movement in 3–6 months, and 6–12 months in highly competitive markets.
Do you work with law firms in Canada?
Yes. We serve firms across the United States and Canada, including Ontario, British Columbia, Alberta and Québec. We account for provincial law society advertising rules and can run English, French and Spanish-language campaigns.
What does market exclusivity mean?
We only partner with one firm per practice area in each market. If we work with your family law firm in Denver, we won't take on a competing family law firm in Denver.
Do we own our website, ad accounts and data?
Always. Your Google Ads account, Analytics, Business Profile, website and content belong to your firm. If you ever leave, everything stays with you.
Do you require long-term contracts?
We start with a 90-day onboarding period to build tracking and launch campaigns properly. After that, engagements are month-to-month. We keep clients by producing cases, not contracts.
What size firms do you work with?
From ambitious solo practitioners to multi-office firms with dozens of attorneys. What our clients share is a goal to grow their caseload and a willingness to measure marketing by revenue.
Free growth audit
Find out where your next 100 cases will come from
Get a no-obligation audit of your firm's online presence, prepared by a legal marketing strategist. No generic templates.
- Competitor gap reportWho's winning your market's searches and why
- Ad & keyword opportunityEstimated leads and cost per case in your city
- Intake mystery shopHow your firm answers calls and web leads
- 90-day growth planClear priorities you can act on, with or without us